#ThinkPH: 3 disruptive concepts that will continue to dominate 2016
MANILA, Philippines – The most successful ventures of our age were backed by a vision to make things better.
Whether the goal was to offer safe and convenient travel, provide quality entertainment, or simply to give the public some peace of mind, these organizations used disruptive thinking to reimagine the world they wanted to live in.
Traditionally, the quickest way for an organization to succeed is to go against the rules. Innovation, backed by technology, has always been a formula for success.
But now, disruption has become the norm.
How do we make sense of a world where reinvention is the new rule? How can your organization or business to keep up with the ever-evolving wave of ideas?
Let’s take a look at some of the trends and key disruptions that have positively reshaped the way we hustle today.
The ability to crunch massive amounts of user data allowed organizations to discover new insight into audience behavior. In turn, this enabled them to make smarter business predictions, create targeted content, and improve interaction with consumers or an audience.
Netflix’s entertainment on-demand model provided users the liberty to watch what they wanted when they wanted. Netflix harvested and analyzed tons of user information to come up with the concept for their first original series, House of Cards.
This award-winning online series became so popular that it scored an average rating of 9.1 with the audience.
In the local scene, Grace Poe topped the May 2013 senatorial elections by maximizing social media and crowdsourcing. Poe’s team harnessed the power of digital to quickly spread information about her campaign and to build a community of supporters.
As mobile devices are became more advanced and more accessible, people started spending more time on their mobile devices. The app market exploded as users started using their mobile devices for everyday tasks.
Uber envisioned convenient commutes for Filipinos through a ride-sharing application that doubled as a platform for drivers. The app-based service utilized cashless transactions and rating systems to give riders a more convenient and secure experience. Worldwide, Uber is host to 1 million riders per day as of 2015.
2015 was the year that organizations shifted from “pipe” to “platform” models. Businesses became successful not by providing products but by acting as a platform for consumers to create and share what they needed.
Kickstarter became a platform for organizations or individuals to pitch passion projects. The audience became the judge, with the power to choose whether or not to invest in a project. The company became an avenue for both innovators and investors alike to collaborate. Today, Kickstarter has raised over $2 million for a host of 100,000 projects.
What will be the next big idea?
The potential for disruption is limitless. Organizations now have free reign to come up with new, groundbreaking ideas. Aside from what has been listed above, here’s the forecast of trends and ideas that will continue to make it big:
- Emojis – These colored icons will continue to become a powerful form of expression, especially for millennials.
- Sharing Economy – People will continue to embrace economies that value communities rather than individuals, like freelance employment and platform-business models.
- Alternative Payment Options – Many online consumers, especially in the Philippines, still do not have credit cards, so the simplification and availability of alternate payment systems could be the new currency.
- Sound – Although sound has always been valued, it is suspected to play a central role for businesses as it grows more streamlined and accessible.
Of course, an innovative idea requires a solid core in order to truly take off. The connection between technology and social responsibility will be stronger than ever. Some examples:
- The Jolkona Foundation e-mails their beneficiaries photos of how their money is being used, creating a sense of accountability
- Ideaspace is an incubator that enables technopreneurs to follow through with their ideas
- OpenIdeo is a collaborative design firm that uses creativity to form solutions. One of their projects was the Human Rights Challenge
What will be the next crazy idea that will dominate 2016? Learn it from local and international business and marketing experts. Join us on July 21 for our 3rd ThinkPH tech summit, wherebusinesses, organizations, students, and individuals are invited to learn the latest on tech trends and more.
Book your tickets today. – Rappler.com