MANILA, Philippines – “Business continuity” is no longer just a buzzword of corporate planners – it is mission critical for any company worth its salt.
In anticipation of a major disaster that could threaten private enterprise, the Philippine Disaster Recovery Foundation (PDRF) – a network of some of the biggest companies in the Philippines – has ramped up preparations to ensure businesses can continue to operate and serve the public.
One of the ways it is doing this is by building effective partnerships with government and private institutions to aid in communication delivery, technical assistance, and disaster risk reduction expertise.
On July 28, Tuesday, the PDRF signed partnership agreements with Rappler, Weather Philippines Foundation, and the Makati Medical Center Foundation at its regular board meeting. Present at the signing were representatives of the various groups, PDRF President Rene Meily, and PDRF co-chairs Jaime Augusto Zobel de Ayala and Manny Pangilinan.
Rappler and PDRF have partnered together to improve the way information flows to members of the business community, government agencies, and other key players in disaster management.
Through Project Agos, MovePH’s disaster information management platform, members of PDRF’s network will receive real-time critical information sourced from the crowd through social media.
Project Agos is a collaborative platform that combines top-down government action with bottom-up civic engagement to help communities learn about climate change adaptation and disaster risk reduction. Through the platform, PDRF and MovePH agreed to harness technology and social media to ensure critical information flows to those who need it before, during, and after a disaster.
PDRF was established in the wake of the devastation caused by Typhoon Ondoy (Ketsana) in 2009 to be the country’s major private sector vehicle and coordinator for disaster management. It is building a disaster operations center in the former American military base in Clark, Pampanga. – Rappler.com
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