‘Business of kindness’: Solution to poverty?

Janica Mae Regalo
'Don't be afraid to love your people ... Love keeps on coming back,' says Human Nature's Dylan Wilk

GOOD BUSINESS. Gawad Kalinga's Social Business Summit 2016 says that social entrepreneurship can help solve poverty. Photo by Janica Mae Regalo

BULACAN, Philippines – Their employees are paid almost double the standard minimum wage. Their shops are closed every Sunday. There are no terminations in the company.

This has been dubbed “the business of kindness,” and it is a concept followed by the people behind local brand Human Nature. Their company, which specializes in all-natural cosmetics and personal care products, is considered one of the fastest-growing social enterprises in the Philippines.

Human Nature’s story was among those highlighted at the Social Business Summit 2016 held at the Gawad Kalinga (GK) Enchanted Farm Village in Angat, Bulacan from January 14 to 17.

Aside from hearing success stories of Filipino social entrepreneurs, the 500 or so participants from 13 countries also tackled new business ideas and strategies.


‘Business of kindness’

Dylan Wilk, a British national who co-founded Human Nature with Filipina wife Anna Meloto-Wilk, and Anna’s sister, Camille Meloto, believes that practicing the “business of kindness” can be an efficient way to uplift the lives of the poor.

“Don’t be afraid to love your people. Don’t be afraid to do the right thing. Love keeps on coming back,” said Wilk.

He shared that their pro-poor and pro-environment business policies have had a positive impact on their employees.

These policies, Wilk said, are sustainable – and something they would continue, with their faith in the Filipino people.

Flipping the pyramid

For GK President Luis Oquiñena, the key step in achieving inclusive growth is to identify who are excluded – the poor. (READ: Social entrepreneurs and farmers for social change)

For a long time, the poor have been at the base of the social pyramid. According to Oquiñena, businesses must shift from mainstream policies in order to flip the pyramid. (READ: Social entrepreneurship: Ending poverty from the bottom up)

Oquiñena challenged the summit’s delegates to help address poverty, describing them as “hybrids of social transformation.”

“We just don’t conform to the minimum wage. Pay more, give more. I don’t think it will make you poorer when you share your profits,” he said.

Developing future entrepreneurs

Aside from training and guiding social enterprises, GK has started to invest in future social entrepreneurs.

One of the major achievements of the Social Business Summit 2014 was the School for Experiential and Entrepreneurial Development (SEED).

Considered the first-ever educational institution focused on social business, SEED proved to be a game-changer.

The SEED students, who number less than 100, are financed by the GK community and partner organizations and corporations. Aside from having a specialized curriculum, the scholars undergo internships and special training in social entrepreneurship.

“Walang Iwanan” and #EndPoverty

Staying committed to its culture of “bayanihan”, GK also presented another fruit of the previous business summit – “Barangay Walang Iwanan.”

Inspired by the smallest local government unit, “Barangay Walang Iwanan” is a platform of a supply chain ecosystem.

Through data mapping and geo-tagging, “Barangay Walang Iwanan” connects different barangays, providing information on their products and human resources. It enables social entrepreneurs to link up and grow their businesses. (READ: ‘Walang iwanan’ economy: Bridging markets, communities)

For the years to come, Oquiñena hopes more Filipino youth will be encouraged to become social entrepreneurs. People working collectively, he said, would help solve the problem of poverty.  Rappler.com

Janica Mae Regalo is a Rappler intern. She is currently a 4th year Mass Communication student at San Pablo Colleges.