Sangguniang Kabataan logo gets a new look in time for fresh elections

Rappler.com
Sangguniang Kabataan logo gets a new look in time for fresh elections
After some 20 years, the youth organization gets a new symbol

MANILA, Philippines – Freshness. Rebirth. Youthfulness.

These traits are what the new logo of the Sangguniang Kabataan (Youth Council) portrays, now that the youth institution has been given a new lease on life.

The Sangguniang Kabataan is a youth institution created by law, composed of youth councils constituted in every village, muicipality, city, provice, and region in the Philippines. (READ: What’s in the new Sangguniang Kabataan?)

Youth voters can register until July 30. The election of the new set of officials will take place on October 31, 2016. 

After the signing of the Implementing Rules and Regulations of the Sangguniang Kabataan Reform Law, the National Youth Commission (NYC) approved Policy Resolution No. 4, which adopted the new logo design for the Sangguniang Kabataan (SK).

Heavy on symbolism

The new logo expresses deeper meanings.

According to the NYC, the 10-degree tilt of the letters “S” and “K” symbolizes the 10 core positions in the Sangguniang Kabataan:

  • one elected Chairperson,
  • seven elected SK Councilors,
  • one appointed Secretary, and
  • one appointed Treasurer

The letters get higher to the right, signifying a youth council that is geared to step up and take every opportunity there is to lead and be heard.

The letters also go outside and beyond the circle, mandating the SK officials to be the key persons in developing nation-building and leadership programs, and denoting the call for Filipino leadership identity.

Lastly, the soft and shallow curved line of the letters “S” and “K” show youthfulness, familiarity and that sense of ease which describes the new generation of Filipino youth leaders.

The red, blue, white and yellow colors are patterned after the colors of the Philippine Flag, in accordance with Republic Act 8491 or the Flag and Heraldic Code of the Philippines.

National Youth Commission OIC Chairperson Earl P. Saavedra stated, “This new SK logo signifies not just the rebranded SK but also the government’s commitment to revitalize the SK and to achieve the transformation for better governance and a new brand of leadership.” 

New perspectives

This new face of the SK was a joint effort of the National Youth Commission, the office of Senator Bam Aquino, and Youth Vote Philippines, to complete the rebranding that the Sangguniang Kabataan has been undergoing.

“Now, it was not just the law that has been reformed, but also its [SK] logo—signifying its changes and differences [from] the previous SK,” said National Youth Commissioner JP Peñol.

The new SK logo will be formally launched in August, alongside the celebration of Linggo ng Kabataan (Youth Week), in accordance with Republic Act 10742. – Rappler.com

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