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Collaboration powered by social media

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Collaboration powered by social media
How crowdfunding and online campaigns contribute to community building – and why you should be part of it

MANILA, Philippines – Have you ever felt the need to be part of something bigger than yourself?

If you’re passionate about a cause or you simply want to make a difference in your community, online is a good place to start helping out.

Sometimes, social media can feel like a race to make something of ourselves.

But it’s more than just that double tap – it’s for interacting with others, discovering ideas, challenging views, and creating new ideals.

Online platforms provide us the opportunity to create meaningful connections and launch movements. They’re designed to enhance lives, so what better way to harness it than for causes you truly believe in? You don’t need a large follower base to inspire courage in your own way.

Since 2012, Rappler has always embraced using technology for social good. From hashtag-driven campaigns such as #millionpeoplemarch and #savemaryjane, to platforms like SharePH and Project Agos, to events such as #ThinkPH and the Social Good Summit, we’ve always highlighted the power of collaboration and innovation in affecting change not just in our communities, but also for the nation.

But awareness needs to be complemented by on-ground effort. To champion social good in more concrete ways, we’re launching CO+LAB, a crowdfunding platform.

Crowdfunding is a process used to pool resources  from like-minded people to fund a campaign’s operations.

When you join crowdfunding, you’re involved in something bigger than yourself. You’re investing in change by bringing an advocacy to fruition.

We’re pushing for bigger efforts on behalf of worthy campaigns, and we want you to be part of it – because every little contribution counts.

We want to gather people with the same beliefs. The goal is to amplify an advocacy, then help it reach an audience who believes in it and wants to chip in.

Our first campaign is for Agos, Rappler’s online platform for disaster risk reduction. We want to raise funds to better connect people and raise awareness during critical disasters.

Interested in helping out? Here are the steps:

1. Click support on the crowdfunding box you’ll see in Rappler stories
2. Choose how much you’d like to fund
3. Choose your method of payment

To encourage people to contribute, there are special perks or rewards for specific amount brackets.

Aside from cash, the most important capital crowdfunding offers is the sense of shared values. You’d be part of a community working toward the same goal.  –

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