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Netizens decry Stail.PH’s latest cover on Imelda Marcos’ fashion

Stanley Guevarra

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Netizens decry Stail.PH’s latest cover on Imelda Marcos’ fashion
Online fashion source Stail.PH has gained traction online over its latest cover issue that reimagined Imelda Marcos and her "love for beauty and eye for fashion"


MANILA, Philippines – When it comes to the Marcoses, the Filipino people will #NeverForget.

On Monday, June 24, Filipinos online slammed Stail.PH, an emerging online fashion source for its June issue, which reimagined Imelda Marcos and her “love for beauty and eye for fashion.” 

In an Instagram post, the fashion outfit uploaded the magazine cover modelled by teen star Bianca Umali featuring Imelda Marcos as a fashion icon.  

This issue is a reimagining of all things Imelda – her love for beauty and eye for fashion. Sure, you can say a bunch of things about her but you can’t deny her impeccable taste in style,” the post read. 



The post gained traction on Twitter as netizens criticized the fashion outlet’s editorial choice, pointing to what the Marcoses did to the Philippines. (READ: Martial Law, the dark chapter in Philippine history



‘Glorifying and romanticizing atrocities’

It has been 47 years since the late dictator Ferdinand Marcos declared Martial Law in the Philippines, a time characterized by authoritarian rule, human rights violations, a decline in the Philippine economy, embezzlement, and crony capitalism. 

Netizens stressed that the issue is an ill-advised glorification and romanticization of human rights abuses and plunder in the guise of fashion. 





Imelda Marcos is infamous for her extravagant lifestyle during the Marcos regime. Some netizens pointed out there was more to Marcos’ sense of style, especially if it cost taxpayers’ money or led to abuses.  







Meanwhile, other netizens called out Imelda Marcos’ refusal to atone or set up a means for restitution. People online argued Imelda was unworthy to be recognized for her fashion due to her unwillingness to take the first step in accounting for her family’s transgressions.




The 89-year-old Imelda was convicted of 7 counts of graft related to private organizations created in Switzerland while she was a government official from 1968 to 1986 for the “private benefit” of the former first family.

Until now, the former first lady has refused to compensate and even managed to avoid imprisonment after she was allowed to post bail worth P300,000 to enjoy temporary freedom post-conviction.  

Netizens also called Stail.PH stale for its unpleasant choice. Others believe the fashion outlet should have known better. Instead, it has allegedly removed critical reactions and comments. 










This is not the first time that personalities have been called out online for hailing Imelda Marcos as a style icon.

In 2017, Iza Calzado drew flak after after she said online that she was channeling the former First Lady. Maxine Medina also faced backlash after crediting the late dictator’s wife for “inventing” the terno.

Here are what others have to say: 










What do you think about the StailPH’s latest cover issue? – 

Stanley Guevarra is a Rappler intern and an incoming AB Literature major at Ateneo de Manila University. 

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