Jollibee will not sue ‘Jay Bee’

Voltaire Tupaz
Jollibee will not sue ‘Jay Bee’
'It's enough for us that his wrongdoing was exposed,' says the fast food chain giant

MANILA, Philippines – Despite an online clamor, Jollibee will not take legal action against Jay Bee, the man who boasted on Facebook that he fooled a delivery man to avoid payment for his food order.

“We’re not considering (legal action). It’s enough for us that his wrongdoing was exposed,” Jollibee Philippines public relations director Arline Adeva told Rappler Monday night, July 6. 

Jay Bee has drawn the ire of netizens since his post went viral. He dismissed the public backlash by replying to his online critics with a Facebook photo of himself with a raised middle finger.

A Facebook post by broadcast journalist James Deakin earlier generated thousands of likes and shares as he called on the fast food giant to sue Jay Bee.

“A legal case filed against him will…prevent anyone from doing anything as stupid as this again,” said Deakin.

“Think of it as Jollibee setting an example to the next viral Wanna Bee,” he added.

Dear Jollibee,I’m writing to you today after reading a viral post about how one of your customers is bragging online…

Posted by James Deakin on Saturday, 4 July 2015


On Monday, July 6, Jollibee revealed that details of Jay Bee’s controversial Facebook post matched the findings of a report submitted by one of its branches in Metro Manila. The concerned branch had talked to the delivery man whom Jay Bee had fooled. (READ: Jollibee: ‘Jay Bee’ fooled our delivery guy)

Not a legal matter

Noted lawyer Tony La Viña, who followed the controversy as it unfolded on social media, said that the issue is not a legal matter but a sociological and psychological one.

“I suspect he is enjoying the attention and would welcome being prosecuted. Now who is the fool and the loser when that happens?” said La Viña, Dean of the Ateneo School of Government.

La Viña said many cases can be filed against “Jay Bee” but stressed that any penalty arising from such cases will be comparatively miniscule.

“After all he swindled Jolibee an amount of 200 pesos. There will probably be no prison time for that and certainly a very small fine. But why bother? Why waste prosector’s and court’s time on this?”

“It’s enough that he has been exposed,” La Viña said, echoing Jollibee’s position. 

ESTAFA. Baguio police urges new accuser of 'Jay Bee' to properly identify him and file estafa. Screen grab from

Another victim of “Jay Bee”?

Meanwhile, a netizen has come forward, claiming to be a victim of “Jay Bee,” this time for an airline ticket scam. In a certification that the Philippine National Police issued on March 17, 2015, Frederick Lazam Belleza complained that a certain person named Geoff Rodriguez/Brice John Wayne Villanueva, duped him to paying a total of P24,000 for visa processing and ticket booking.  

Baguio police station 7 executive senior police officer Erwin Javier Flores, who noted the certification, told Rappler his team did not find Rodriguez/Villanueva in the addresses indicated by the complainant. 

Flores urged Belleza to visit the police station to identify the accused and file appropriate charges. 

“We are waiting for the complainant to file estafa. He has to identify whether the person he is accusing is indeed ‘Jay Bee’,” he said. –

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