The London Olympics was the most watched event ever in US television history, broadcaster NBC said. The Olympics drew over 219.4 million American viewers on NBCUniversal networks, setting a new record that surpassed the 2008 Beijing Olympics that attracted 215 million viewers. After earning sole rights to broadcast in the US, NBC broadcast a total of 5,535 hours of the Olympic games across its channels, more than double the nearly 2,000 hours aired from Beijing. “The London Olympics was a wonderful 17 days for NBCUniversal, exceeding all our expectations in viewership, digital consumption and revenue,” Steve Burke said in a statement on Monday, August 13.
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