APEC what? An explainer on Manila’s high-profile week

Ayee Macaraig
APEC what? An explainer on Manila’s high-profile week
What's the APEC buzz about, and what's in it for the so-called rising tiger of Asia? Rappler explains what happens in APEC, and what Manila gets out of hosting the summit.

MANILA, Philippines – Obama, Xi and Abe? Check. Flight cancellations at the notorious airport? Confirmed. Carmageddon on EDSA? Likely. Getting out of town? Sure. 

The Philippines is pulling out all the stops to prepare for its weeklong global outing as it hosts the Asia-Pacific Economic Cooperation (APEC) summit in mid-November. So disruptive are the cancellation of work and classes, and the monster traffic jams that Filipinos coined a term for the experience: “APECtado,” a play on the local term for “affected.”

For the first time in nearly two decades, it’s the Southeast Asian nation’s turn to host 20 other APEC leaders for the region’s most high-level business event. From November 12 to 19, Manila will be the venue of a flurry of meetings bringing together a who’s who of global politics, business, and diplomacy. 

While a lot of local media reports and online chatter focus on the hassle and expense of holding the event, organizers say there is more to APEC than the logistical nightmare, sleek BMWs on the road, or the Justin Trudeau craze. 

What’s all the buzz about, and what’s in it for the so-called rising tiger of Asia? Here is Rappler’s explainer of APEC 2015. 

BUSINESS' VOICE. President Aquino meets with APEC Business Advisory Council leaders including Jaime Augusto Zobel de Ayala, Tony Tan Caktiong of Jollibee Food Corp., Doris Magsaysay Ho of Magsaysay Inc., and Guillermo Luz of the National Competitiveness Council. Photo by Gil Nartea/Malacanang Photo Bureau

1. What is APEC? 

APEC is the highest-level, most influential economic forum in the Asia-Pacific. With 21 member economies, it accounts for nearly half of world trade, and about 57% of global gross domestic product (GDP). 

Founded in 1989, APEC aims to promote free and open trade and investment. To do this, it acts like an incubator of ideas and policies where ministers, delegates, and technical experts try to find consensus on doing business but increasingly also focus on the social side of trade like environmental standards, the role of women, and health.  

It’s not just a government affair. The private sector gets a say through the APEC Business Advisory Council (ABAC), which recommends policies to leaders.

In the Philippines, the council is composed of shipping magnate Doris Magsaysay-Ho, Ayala Corporation Chairman and CEO Jaime Augusto Zobel de Ayala, Jollibee Foods Chairman Tony Tan Caktiong, and alternate member Guillermo Luz of the National Competitiveness Council. (READ: What will the Philippines gain from hosting APEC 2015?)


FIRST APEC. Canadian Prime Minister Justin Trudeau will attend his first APEC in Manila just weeks after his election and the formation of his Cabinet. Photo by Geoff Robins/AFP

2. Who’s coming over? 

Twenty world leaders will join Philippine President Benigno Aquino III. The big guns include US President Barack Obama, Chinese President Xi Jinping, Russian Prime Minister Dmitry Medvedev, and Japanese Prime Minister Shinzo Abe. Two are APEC first-timers: Canadian Prime Minister Trudeau, and Australian Prime Minister Malcolm Turnbull. 

Marciano Paynor Jr, head of the APEC National Organizing Council, told Rappler that there are 12 confirmed leaders as of Monday, November 9, but all 21 are expected to attend. 

They are called “economic leaders” and the members “economies” because APEC is a business forum. The leaders of Taiwan (called Chinese Taipei in APEC) and Hong Kong (Hong Kong, China) are also not considered heads of state as China considers these to be part of its territory. 

Another leader flying to Manila is President Juan Manuel Santos of Colombia, a guest country. He will attend the Pacific Dialogue with the Latin American APEC members: Chile, Peru, and Mexico.

There are 7,000 delegates, including captains of business like Alibaba’s Jack Ma, Uber’s David Plouffe, and AirAsia’s Tony Fernandes. Two thousand foreign journalists will be stationed at the World Trade Center in Pasay, which serves as the International Media Center. CNN’s resident business traveler Richard Quest is on the list. 

'THINKING BIG.' Chinese online retail giant Alibaba founder Jack Ma is among the speakers listed in the APEC CEO Summit on 'The Power of Thinking Big.' File photo by Jewel Samad/AFP

3. What’s gonna happen? 

The main event is the APEC Economic Leaders’ Meeting from November 18 to 19 at the Philippine International Convention Center in Pasay, where heads of economies endorse the so-called Leaders’ Declaration, a non-binding agreement.

“It is a summation of everything that has transpired in the 43 other prior meetings. That’s what the 21 economic leaders have decided in effect to be the year’s work,” said Paynor, a former ambassador and chief of presidential protocol. 

Leading up to the meeting are the Concluding Senior Officials’ Meeting, and the ministerial meeting where foreign and trade ministers finalize the declaration.  

Parallel events are a High-Level Dialogue on Inclusive Business, the SME Summit which Aquino will keynote, the ABAC meeting, and the CEO Summit where business titans will engage with the economic leaders. Out of breath? There, too, is a separate program for the leaders’ spouses.  

4. What’s the output? 

The APEC week culminates the Philippines’ yearlong hosting of APEC. Under the theme “Building Inclusive Economies, Building a Better World,” Manila pushed for inclusive growth, and highlighted the role of small and medium enterprises (SMEs), which account for over 97% of businesses in APEC economies.  

The choice of the theme is relevant as the supposed absence of inclusive growth is a common critique of the Philippines, Asia’s second fastest-growing economy in 2014 next to China. (READ: Making region MSME-friendly could be APEC 2015’s success)

Two key road maps will be endorsed: the Cebu Action Plan for financial integration aims to protect the region from financial crises, and the Boracay Action Agenda is meant to help micro, small, and medium enterprises (MSMEs) access the regional and global market. 

One big side event is the meeting on the US-led Trans-Pacific Partnership (TPP), a deal to create the world’s largest free trade area that involves 12 APEC members, sans the Philippines. 

The TPP is among the region’s alphabet soup of trade agreements, along with the China-led Free Trade Area of the Asia Pacific (FTAAP), and the Regional Comprehensive Economic Partnership (RCEP) of ASEAN members and other nations. Yes, APEC loves its acronyms. 

SWEPT AWAY? This photo taken November 9, 2015 shows a homeless man cooking under a tree at a park in Manila. The Philippines has swept 20,000 homeless from the streets, cancelled hundreds of flights and declared public holidays in Manila to ensure a safe and efficient summit of 21 world leaders next week, officials say. Photo by Jay Directo/AFP

5. How did the Philippines prepare for APEC, and why spend P9.8 billion?

The Philippines’ hosting of APEC was 3 years in the making. Preparations include the works: hotels, airport arrivals, transportation, venues, food, uniforms, and cultural presentations. Security is the biggest challenge as arrangements are much more complex than when the country first hosted APEC in 1996, or when it welcomed Pope Francis in January. 

“The threat now is 10 times greater than it was in 1996. So there goes the challenge, and that’s why I said two-thirds of our efforts now are around security,” said Paynor. 

The honor of hosting APEC comes with a price tag of P9.8 billion ($208 million). Critics raised their eyebrows but for Paynor, the yearlong expense is reasonable, and lower than what China spent on the leaders’ meeting alone. 

“The money goes back to our economy. It pumps the economy. I’m making a comparison so everybody knows to each his own way of hosting. If [China] spent that much and they didn’t have that kind of money, that’s another story. But we spent X amount for the whole year. I think that’s a fairly decent amount,” Paynor said. 

INCLUSIVE GROWTH? A scavenger walks in front of some of the hundred of new cars that will be used during the APEC summit. Photo by Jay Directo/AFP

6. Booming economy? What about congested airports and roads?  

Critics point out the irony of closing down the airport and roads, and calling off work for two to 4 days so the Philippines can showcase its turnaround from being “the sick man of Asia” to the continent’s “rising star” under Aquino’s watch.

Creaking infrastructure and heavy traffic in the capital that Dan Brown dubbed “the gates of hell” remain obstacles to economic growth. (READ: Road closures, alternate routes for APEC summit)

Paynor admitted that hosting APEC even highlighted these challenges. “Why is it we have to cancel flights? Because we only have one runway, and if you increase the number of flights that have security considerations, you have to cancel flights.”  

“This is what we are given. We work around that, and we try as much as possible not to inconvenience the public,” he added. 

APEC TRADITION. World leaders get into position for a family photo at the Water Cube or National Aquatic Center before a welcome banquet in Beijing, China in 2014. Photo by Sergei Ilnitsky/EPA

7. What makes the Philippine hosting different? 

Hosting APEC rotates among the member economies. As last year’s host, China showcased its infrastructure boom but its challenge was creating “APEC blue” skies by temporarily reducing Beijing smog. 

This time, Manila’s come-on is the English proficiency and hospitality of Filipinos. From an initial 25, the Philippine meetings for 2015 ballooned to 44. 

While Beijing treated delegates to an extravaganza complete with magnificent fireworks, Philippine Tourism Secretary Ramon Jimenez Jr wants the cultural presentations to depict the Filipino as “young, vibrant, intelligent, innovative and hospitable.” 

APEC leaders will also get to wear the barong Tagalog by designer Paul Cabral for the traditional family photo. 

ANTI-TPP. Filipino health workers protest in front of the US embassy in Manila on November 6, 2015. The group expressed their strong opposition to the TPP and the APEC summit as they believe that the US will push the TPP agenda in APEC. Photo by Jay Directo/AFP

8. What does the Philippines get out of hosting APEC?

Many Metro Manila residents are taking a break but protesters won’t be on vacation. Major demonstrations are planned against what detractors call “socially destructive policies like privatization, deregulation and contractualization.”

The causes run the gamut from Lumads’ (indigenous peoples of Mindanao) human rights to the South China Sea dispute, and the military deal between Manila and Washington.  

Others are critical of APEC’s actual accomplishments, and perceive the group as an exclusive bloc of power brokers and CEOs. 

Philippine Star Columnist Boo Chanco wrote: “APEC itself is a mess. Its members have divided themselves into a pro-American TPP block and the Chinese led New Silk Road initiatives. Since the time I covered the first APEC meeting in Seattle, and that was over two decades ago, APEC had only been an expensive talkfest and junket at the expense of taxpayers.”

Philippine Trade Undersecretary Adrian Cristobal Jr takes a more rosy view, noting that 85% of Philippine exports, and 70% of imports are from APEC member economies. 

The verdict is out on whether benefits from hosting the summit will live up to the “inclusive” buzzword of the year. To organizers, the Twitter rants and noisy rallies already show a crucial facet of the Philippines that other APEC economies lack. 

“You say what you want because this is a free country,” said Paynor. – Rappler.com

US$1 = P47

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