Using data and analytics coming from social media monitoring tool Radian 6, analysts looked at the social media footprint of candidates in the last CDO debates. When it came to social mentions, Duterte came out on top, with a 32.3% Share of Voice (SoV), which measures how well a brand, keyword, or name fares against its competitors. This takes into account mentions in Facebook posts, tweets, blogs, forums including replies, and mainstream news. Mar Roxas came in a close second, with 30.4% of the online conversation. The vice president and former Makati City mayor Binay got 21.6%, Senator Santiago with 8.7%, and Senator Poe with 7%.
Read more on the online analytics of the CDO debate
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