Online video sharing giant YouTube announced that will maintain funding for only 30% to 40% of its content partners, cutting a substantial number of its partnered shows from a second funding infusion in the next few weeks. This means only the content channel partners–ranging from celebrities to content-makers from various fields–who have not only been creating shareable content but also understood the audience through community building engagements will receive between US$1 million and $5 million to further create a couple hours of programming a week. Once that money was recouped through ad dollars, Google and the content creators would split advertising revenues,” CNET wrote.
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