Indonesia

PCO, China Radio Int’l ink cooperation deal

Pia Ranada
China's state-run radio broadcaster and the Philippines' government-owned media outfits agree to hold joint training sessions and cooperate in news gathering to improve their coverage of major events in their countries

DEAL SEALED. PCO Undersecretary Noel Puyat and Assistant Secretary Marie Banaag propose a toast to the officials of China Radio International led by its president, Wang Gengnian, after their MOA signing on February 14, 2017. Photo by Alfred Frias/Presidential Photo

MANILA, Philippines – The Philippines’ Presidential Communications Office (PCO) and China’s state-owned international radio broadcaster signed an agreement to hold training sessions and to share content.

Officials of the PCO and China Radio International (CRI) signed the memorandum of agreement at the Philippine Information Agency in Quezon City on Tuesday, February 14.

The CRI also signed separate memoranda of understanding with 3 state-owned media groups – PTV, Radyo ng Bayan, and the Philippine News Agency.

The signing of the deals comes months after the PCO and China’s State Council Information Office signed a MOA on news and information exchange, and training. The deal was among 12 signed during President Rodrigo Duterte’s state visit to China in October 2016.

The visit led to the “full recovery” of ties between China and the Philippines and paved the way for other forms of cooperation, for instance, in infrastructure and acquisition of defense equipment.

Knowledge-sharing, joint interviews

Undersecretary Noel Puyat and Assistant Secretary Marie Banaag represented the PCO at the signing ceremony, while CRI president Wang Gengnian represented the other side.

The two agencies agreed on cooperation between CRI and Philippine government-run media outfits, all overseen by the PCO.

CRI and these media organizations agreed to share knowledge and best practices through visiting mechanisms and staff exchange programs. CRI can also hire Filipino staff members from the government media outlets.

Both CRI and the PCO’s affiliated media outfits agreed to conduct “news production related” training for the other party’s staff that could last from 3 months to a year, with expenses to be discussed by both parties.

There will also be sharing of content between the two agencies as a result of the MOA.

CRI and the PCO agreed to use each other’s copyrighted material as long as the user acknowledges the source in its reports and programs.

For urgent and major events in the Philippines and China, the two agencies agreed to assist each other in information gathering by conducting joint interviews online, on-air, or via phone call.

Under the MOA, the PCO will assist CRI in its bid to put up its first Philippine bureau.

CRI broadcasts and maintains online sites in different languages, including Filipino. According to CRI Online Filipino, CRI has been airing its half-hour “Serbisyo Filipino” Filipino-language program since October 30, 1965. – Rappler.com

Pia Ranada

Pia Ranada is a senior reporter for Rappler covering Philippine politics and environmental issues. For tips and story suggestions, email her at pia.ranada@rappler.com.