Google’s android eating Apple’s turf

Rappler.com

In the last quarter, the android operating system powered almost 3 of 4 smartphones shipped worldwide, threatening Apple’s hold on the mobile gadget market. Since its launch in 2008, the android software has been one of the primary growth engines of the smartphone market, industry trackers said. Shipments of Android smartphones rose to 136 million, higher by a little over 90% compared to the second quarter of 2011. While Android benefits from an “open-source” platform, Apple tightly controls its products from software to hardware. Apple’s iPhone 4S was overtaken by Samsung’s Galaxy S3 in the 3rd quarter of the year, giving Samsung the world’s best-selling smartphone model for the first time ever, research firm Strategy Analytics said. According to analysts, the Android has successfully tapped into the appetite for innovation and low prices.

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