Fight secularism: Pope turns to Twitter, other media

Rappler.com

ON SOCIAL MEDIA. Photo from Pope Benedict XVI's official Twitter account

Pope Benedict XVI has galvanized Catholics at the close of 2012 to go on the offensive over key faith issues, forging new alliances and fighting secularism in the West with a media campaign. The 85-year-old pope joined Twitter this month, and while his tweets of faith may have sparked derision among some Twitter users, they brought the Vatican widespread visibility among the digital generation. In June, the Vatican also hired American Fox News correspondent Greg Burke to help modernize its communications strategy. The Pope also took the unusual step of writing an editorial for Britain’s Financial Times newspaper, urging business and political leaders to adhere to Christian ethics and moral codes in their daily lives.


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