Warlord Kony Rules Viral Media

Rappler.com

A half-hour documentary on Joseph Kony–a warlord in Uganda responsible for enslaving around 30,000 children and forcing them to kill their parents or turn into sex slaves–is reaching a global audience through the power of social media.
 

Kony 2012, the feature on “The Most Wanted Man In The World According To The International Criminal Court in The Hague,” which was backed by controversial non-government organization, Invisible Children, has been viewed almost 68 million times on YouTube as of March 11 morning (Manila time). While the expressed aim of the video is to call attention on the ongoing search for Kony who has evaded arrest, many considered it a scam.


Watch the documentary on YouTube.
Learn more from Voice of America.
See how viral it went via Guardian.