More than 24 million copies of the “Hunger Games” trilogy by Suzanne Collins is in print in the US alone. On Friday, the first of a planned 4-movie franchise opens in theaters around the world. It cost $80 million to make and is expected to have opening weekend sales of about $90 million. Lionsgate generated a high-level of interest by not just using traditional marketing techniques. Its centerpiece is a phased, year-long digital social media campaign.
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