Jetstar Hong Kong, a unit of Australian flag carrier Qantas and China Eastern Airlines, will start flying short-haul routes in the world’s fastest growing aviation market in 2013. It targets Chinese flyers, as well as the profitable routes servicing Japan, South Korea and Southeast Asia. Local carriers Air Asia Philippines and Cebu Pacific are already investing in new aircraft, route management systems, and other resources for these same routes, but the market potential is huge. China, the main target, has a low 5% penetration rate of budget airline service. Besides, competition should be good for customers.
Read more on Rappler, The Herlald Sun, and The Australian.