New kid on the block

Rappler.com

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AirAsia Philippines, the newest entrant in the Philippine aviation market, finally took to the skies on Wednesday, March 28, with AirAsia Group CEO Tony Fernandes leading the send-off party. Its maiden flight took off from Clark’s Diosdado Macapagal International Airport (DMIA) for Kalibo at 7 am, followed by a trip to Davao. The new airline, the 6th carrier currently flying as a local carrier, promises to “revolutionize” air travel through “transparency, efficiency and high-value service.” AirAsia Philippines is a 60-40 joint venture between a group of Filipino businessmen – Antonio “Tonyboy” Cojuangco, Michael Romero, and AirAsia Philippines CEO Maan Hontiveros – and AirAsia International Ltd, led by Fernandes. Cojuangco is a cousin of President Benigno Aquino III.

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