New kid on the block

Rappler.com

AirAsia Philippines, the newest entrant in the Philippine aviation market, finally took to the skies on Wednesday, March 28, with AirAsia Group CEO Tony Fernandes leading the send-off party. Its maiden flight took off from Clark’s Diosdado Macapagal International Airport (DMIA) for Kalibo at 7 am, followed by a trip to Davao. The new airline, the 6th carrier currently flying as a local carrier, promises to “revolutionize” air travel through “transparency, efficiency and high-value service.” AirAsia Philippines is a 60-40 joint venture between a group of Filipino businessmen – Antonio “Tonyboy” Cojuangco, Michael Romero, and AirAsia Philippines CEO Maan Hontiveros – and AirAsia International Ltd, led by Fernandes. Cojuangco is a cousin of President Benigno Aquino III.

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