Fresh from the torrents of criticism it received from Chinese state media in April for alleged “arrogance” and double standards, Apple is facing another social media-led issue in its second largest market. On July 15, Apple said it would investigate claims that an iPhone electrocuted a 23-year old Chinese woman who was making a call while charging the device. The case drew attention — both sympathetic and sceptical — after it was posted on China’s popular microblog service Sina Weibo. Apple’s Beijing-based spokeswoman Carolyn Wu offered condolences to the family and said they will fully investigate and cooperate with authorities.
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