If you can’t beat them, join them. So goes a saying, but Tuperware gave it a twist when it crafted a business strategy for Latin America. Instead of the usual Tuperware parties and direct sales model it is known for in pushing its main product line — plastic containers — it established a new beauty division to sell perfumes and skin care. After all, Venezuela topped the “vanity index” study since, among consumers in the world, the women there are the most obsessed with their appearance. Next time a Venezuelan wins Miss Universe or other global beauty pageants, think Tupperware.
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