Yahoo beats Google in web traffic

For the first time since 2011, Yahoo beats Google as the most visited website in the United States in July. Internet analytics company comScore reports the search engine underdog beats the long-reigning king of search — getting 196.6 million visitors to Google’s 192.3 million. It’s the first time since May 2011 that Yahoo bests its long-time competitor. Yahoo’s win is notable for CEO Marissa Mayer, who took over the reins of the company in July last year. Since landing the top job in Yahoo, the company has acquired several start-ups, including popular blogging platform Tumblr. CNN reports the revamped Yahoo mail app brought a 120% increase in daily users. Mayer says she wants Yahoo to boost its presence in consumers “daily habits.”

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