#MillionPeopleMarch is flooding social media fast
(5th UPDATE) MANILA, Philippines – over 140,000 mentions. That's how active the August 26 movement is on social media as of 8pm.
Mentions about the August 26 movement grew almost 1000% in just over 24 hours. Yesterday, August 25 11am, mentions were only at 15,000.
Mentions peaked from 10am – 11am at 17,895 social media mentions, with 17,668 coming from twitter. That's almost 5 tweets per second.
This is what 5 tweets per second looks like if you're monitoring on Tweetdeck.
The following hashtags were included in the Radian6 scan of Twitter, Facebook, news sites, comments and blogs:
Activity on social media started on August 17, a day after the Commission on Audit (COA) released a special report on the Priority Assistance Development Fund (PDAF) from 2007 to 2009. Friends Arnold Pedrigal, Peachy Bretana, and Bernardo Bernardo, created a Facebook page to gather people who wanted the PDAF scrapped. The gathering, intending to be a "massive pocket picnic", aims to assemble one million people at the Luneta Park. The Facebook event page has almost 18,000 confirmed participants as of 2pm, August 25.
By August 19, Lawyer Ana Santos started the #PDAFKalampag movement where a lawmaker or a government agency is chosen to be flooded with calls and tweets. The movement was successful enough to get a tweet from Senate President Franklin Drilon.
@jeanenriquez I was for PDAF abolition from d very start. been suggesting to limit its use,put stricter rules if it can't be fully abolished— Franklin Drilon (@frankahan) August 19, 2013
Social media activity then peaked twice within 12 hours of each other on Friday, August 23. The first surge happened around 11am, during the press conference where President Aquino announced that the PDAF system will be overhauled. Second, 12 hours later at 11pm, when #ScrapPork surfaced because of President Aquino's announcement. From August 23 onwards, the hashtags #MillionPeopleMarch and #ScrapPork came as a pair.
Online activity isn't isolated in the Philippines – only 41.6% of the mentions came from the Philippines with the rest coming from abroad. The overseas mentions come from the United States with 32.2%, China with 16.4%, and Singapore, Malaysia, Canada and Australia taking up the rest.