Trendrr acquired by Twitter

Rappler.com

NEW OWNER. Twitter buys Trendrr and touches on TV

A start-up specializing in tuning into online banter by TV viewers said Wednesday that it has been bought by Twitter. Trendrr chief executive Mark Ghuneim announced in a blog post that the New York-based firm is becoming part of the globally popular messaging service. Trendrr software tracks and analyzes in real-time social network exchanges about television shows or ads to provide insights into what viewers think of programming. Internet lifestyle trends include people using “second screens” such as smartphones or tablets to share thoughts on Facebook, Twitter and other online venues.

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