The developer of the addictive puzzle game Candy Crush announced plans to list on the New York Stock Exchange (NYSE). King Digital Entertainment said it intend to list its ordinary shares on the NYSE under the ticker symbol, “KING.” The number of shares to be offered and the price range have not yet been determined. Candy Crush – King’s top-selling game – launched in 2012 and can be played online, on Facebook and on smartphones. The highly-addictive game is free, but players can pay for in-app extras to help them pass up its more than 500 levels. The game records some 700 million sessions a day and racks up daily sales of $850,000, according to the IDATE digital research and consultancy firm. Previously, the company has come under fire for trademarking the word “Candy” in the European Union. Its chief executive Riccardo Zacconi defended the move last month, saying it was merely to stop copycats cashing in on Candy Crush’s success.
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