One of the Philippines’ most successful digital brands is rebranding. Sulit is now OLX.ph. The rebranding follows the recent acquisition of Sulit by OLX – one of the biggest classified ads network in the world. OLX, an abbreviation of online exchange, is an Internet company based in New York City in the US and in Buenos Aires, Argentina. Sulit founder RJ David says: “The name change to OLX aims to inspire Filipinos to re-think what they know about Sulit, and to re-think what they have to sell online.” Founded in September 2006 as an experimental website, Sulit now ranks no. 9 on Alexa among top Philippine websites in terms of web traffic.
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