South Korea, and particularly Seoul, has an international reputation for plastic surgery, and adverts featuring famous surgeons and giant before-and-after photos are omnipresent – on street billboards, subway trains, bus stops and the backs of bus seats. But it’s been bombarded with complaints that the ads were fueling an unhealthy obsession with body image. Thus a new order to restrict the use of plastic surgery adverts on public transport. Under the new regulations, no more than 20% of advertising at any subway station can be connected with the plastic surgery industry.
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