Perceived as a regional bully by smaller countries with whom it has maritime or territorial disputes, China is building relations with media from member-countries of the Association of Southeast Asian Nations (ASEAN), inviting online journalists for the very first time to its “China-ASEAN Workshop on News Website Development and Cooperation.” China calls it “E-public diplomacy.” Pan Jian, deputy chief editor of People.cn, the first Chinese news website to go public on the Shanghai Stock Exchange, said that while they still need to do a lot to “bridge the gap with the people,” they also have to think about returns to their investors by “developing new forms of media” and “setting up media groups that enjoy considerable influence.”
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