More Filipinos are opting to dine out in restaurants rather than cook their meals at home, according to a recent survey. The 2014 Nielsen Shoppers Trend Report reveals that at least a quarter of the respondents frequently ate out at restaurants and convenience stores instead of at home. This is a 11 percentage point increase from the 14% of respondents in 2012 who preferred eating out. The study reveals a shift in the behavior and attitude of some Filipinos who, because of their busy lifestyles, prefer the convenience of purchasing ready-to-eat food. Nielsen surveyed 1,783 males and females, aged 16-65 years old in urban areas throughout the Philippines.
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