Japanese tech giant Sony has entered a deal with Spotify for the music streamer to provide the soundtrack for Sony devices. The deal will make the Swedish startup the exclusive provider for Playstation Music and Sony’s smartphones and tablets. It will also see the two companies link up in 41 markets. “This partnership represents the best in music and the best in gaming coming together, which will benefit the vibrant and passionate communities of both Spotify and PlayStation Network,” a Sony executive said. The deal strengthens Spotify’s position as the world’s biggest music streaming service as competition from United States-based services such as Pandora and YouTube Music heats up and Apple prepares to launch its own service later this year.
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