Crowdsourced Instagram pictures become movie posters

Ads of the World
Instagram, the mobile app used to enhance or dramatize photos, is adding the film industry in its portfolio of industries it is influencing. “Instagramers Montreal” is the new project of an advertising industry that is collating images to publicize the indie film of Montreal-based filmmakers David La Haye and Jay Tremblay called J’Espère Que Tu Vas Bien. About 87 Instagram-sourced movie “posters” taken by the app users who walk through the streets of the Canadian city will help publicize the film — an an 87-minute, single-shot journey through the same route. This “Insta-Walks” style is not new and will not likely be the last. Some brands have been tappling similar Instagram communities to publicize their products.

Read more on Business Insider.