Anti-Duterte ad by Trillanes riles up Duterte supporters

Pia Ranada

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Anti-Duterte ad by Trillanes riles up Duterte supporters
The ad pushes Duterte supporters to go on attack mode both online and offline

MANILA, Philippines – Supporters of Rodrigo Duterte shot back with a vengeance against an Anti-Duterte television advertisement paid for by Senator Antonio Trillanes IV calling it “black propaganda” and a form of child abuse.

The ad, aired on ABS-CBN on Thursday night, May 5, showed clips of Duterte cursing, uttering his controversial rape remark, and saying he is ready to kill. In between these clips, various children criticize Duterte for his behavior.


The ads pushed Duterte’s formidable online mob into action with the hashtags #DuterteTillTheEnd and #GMA and TV5 trending on Twitter the morning after the ads were released.

“Do u really think that using children can change our minds? Think again. Black Propaganda pa more #DuterteTillTheEnd,” says Twitter user Dimple Addict.

“I just can’t help but to SCREAMMMM!! How dare you Trillanes for spreading the wrong issues against Duterte!!! #DuterteTillTheEnd,” Karstine Mae Sanchez quipped.

“This ads only makes the people like and love Duterte more to be the next president… #DU30 solid parin,” weighed in Facebook user Michael Galaura.

In YouTube, where a user posted his recording of the TV ad, one commenter decried the use of children to get the ad’s message across.

“This is very wrong. Using children to destroy someone’s image is not right, this is not campaigning anymore,” said Nach Bmal.

Others, however, defended the ad with Julia Ventura commenting on YouTube, “The truth hurts people. Children see Duterte as an example. Would you want them to do the same? It’s their future for crying out loud.”

Who paid for ad? 

Others questioned how Trillanes was able to pay for the ad to come out in 3 TV stations.

“Thing is, Trillanes doesn’t even have enough funds to air his own VP ad, yet he has money to air an anti-Duterte ad?! Who is funding Trillanes? That my friends, is the bigger question,” said Duterte supporter Kat De Castro on Facebook.

The ad may have even rubbed non-Duterte supporters the wrong way. Twitter user Barbara Shaine Park posted, “I’m not pro or against Duterte but what Trillanes did is unbecoming of a leader.”

Some netizens even believe Roxas is behind the ad.

“You just gave the Filipinos more reason to stop the yellow cult and vote for other candidates instead. Anyone but Mar!!!” said April Angelique Tarongoy on Facebook.

‘Occupy TV stations’

In Davao City, Duterte supporters called for a “non-violent” protest action outside the ABS-CBN, GMA , and TV5 stations in the city, even promoting the event with hashtags like #OccupyTVstations and #boycottabscbn. 

SunStar Davao posted photos of children and unidentified persons who gathered in front of the ABS-CBN station in Matina Shrine, Davao City holding placards and lighting candles.

A peek into Facebook groups of Duterte supporters show a different form of action: countering the “unfair” ad with an ad of their own.

A video labelled “Ang totoong TV ad ni Mayor Duterte” shows Duterte uttering statements on his love of country, determination to kill “only” criminals, and promise to lead a “clean government.”

A version of the ad, this time featuring administration bet Mar Roxas, is also circulating online. 

The video follows the same format as the anti-Duterte ad but with clips of Roxas cursing and claiming he knows where to buy drugs in Davao City.

Posted on Facebook by user Filipino The Great, it has been shared 33,241 times as of writing. –

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Pia Ranada

Pia Ranada is Rappler’s Community Lead, in charge of linking our journalism with communities for impact.