Tradition is something held onto by most Marikeños. They like it when the mayor follows or upholds tradition, and that person will most likely be the one to “traditionally” win. This was what kept the Fernandos in office for almost two decades.
(Bayani Fernando, son of a former mayor, himself served as mayor from 1992 to 2001. He was succeeded by his wife, Marides Fernando, who served from 2001 to 2010. – Ed.)
The relationship between them and the people was thorny at first. They signed ordinances that prohibited people from strutting in public half-naked, or hanging their laundered underwear where it could be seen by passersby, or gathering for a round of drinks at the local store.
One of the most famous ordinances employed was Ordinance No. 73, also known as the “Anti-Littering Code of Marikina.” Violators of this ordinance were charged with fines, committed to public humiliation, or forced to do community service. Everyone complained at first, but the Fernandos crafted brilliant campaigns that slowly won people over to their side.
I remember receiving free candy whenever I bought something from the school canteen. On the wrapper, there was this cartoon that said, “Munting basura, ibulsa ’nyo.”
They also encouraged recycling, and everyone kept those candy wrappers to make recycled decorative flowers for projects. (I used mine to decorate my monggo plant cup!)
Eager to pay taxes early
Another ordinance that made its mark in Marikina was the ordinance on real property tax. Come the start of the year, the munisipyo (it’s the city hall, but we still prefer to call it “munisipyo”) is usually congested with early taxpayers. Yes, early birds – because if a citizen paid his real property tax before March, he would get a discount.
It got a little grander around this year – half off. Who wouldn’t be motivated to pay their taxes early?
It’s positive and negative reinforcement. Marides Fernando pointed this out in a conference with high school students she called last 2008. Mrs. Fernando once invited students to their house to talk about politics and government in Marikina. I was part of this conference and she asked us if we had ideas on how certain things can run more effectively.
We all gave our insights and comments, and what struck me was that she noted down what we were saying – with her pen, on that notebook, with her hand! Legit! I was already happy that I was able to voice out my own opinion on city government, but it made me even happier to have seen that our mayor wrote my ideas down. It made us, young citizens, feel that we were part of how well the city was running.
It was all about treatment. The Fernandos ruled with iron fists before, but that was because they had to instill discipline in the residents. It was necessary – and it later eased – to allow the government to do what it was supposed to do. The officials created systems that appealed to values and the beautification of the little town everyone loved.
And Marikina adapted to change. It rode the waves of urbanization and technology serenely because the sail of people cooperated with the government’s steering wheel. They now complement each other: a strong, firm government hand-in-hand with a strong society. The officials and the people are partners in maintaining and improving the city.
Here in this little town, not a Belle bellowed, “There must be more than this provincial life.” We like that it’s warm, friendly, and fuzzy here with everyone knowing each other. The politics here: the people are very much part of government; systems and decisions are made with consultations.
When the city government of Marikina writes notes and letters, these close with “Thank you for your cooperation.” Here, cooperation is expected, and wholeheartedly given. We all have one concern: the betterment of this little town. – Rappler.com
Felyne Siao is a communications student at the Ateneo de Manila University.