MANILA, Philippines (UPDATED) – Senatorial aspirant Sherwin Gatchalian is a heartbeat away from the Magic 12 – the so-called "winning circle" for the 2016 elections.
The outgoing Valenzuela Representative has been a relatively unknown figure on a national level as exhibited in previous surveys. But now he is among the 13 names, according to Pulse Asia, that have a statistical chance of winning.
In the most recent Pulse Asia elections survey, Gatchalian had an awareness rating of 76% and ranked 11-13 overall at 37.3% of respondents actually voting for him. How did this sudden surge happen?
Gatchalian, whose father William is a business tycoon also known as the Plastics King, has been airing his political ads as early as August, or more than a month before he was formally announced as part of the slate of Senators Grace Poe and Francis Escudero. He is among the politicians who released political ads at a very early stage.
His earlier ads focused on introducing him to the public while his subsequent advertisements involved his platforms and so-called achievments.
Asked if it could be his political ads that helped boost his ratings, Gatchalian said: “It’s a combination of many things. But I think the most important thing is your advocacy and the credibility that you can deliver on your advocacy.”
"In a national election clear communication is essential. And making sure you tap all forms of communication medium," he added.
More than anything, Gatchalian emphasized the need for financial preparation in the conduct of a national election. "Financial preparation is also important for new candidates like me. You really need to prepare for this for years."
His younger brother, Rex Gatchalian, is also the spokesman of Poe and has been consistently seen, read, and heard in various media reports. – Rappler.com
Camille Elemia is Rappler's lead reporter for media, disinformation, and democracy. She won an ILO award in 2017. She received the prestigious Fulbright-Hubert Humphrey fellowship in 2019, allowing her to further study media and politics in the US. Email email@example.com