2022 PH presidential race

WATCH: Isko Moreno taps street imagery in campaign speeches

Pia Ranada
WATCH: Isko Moreno taps street imagery in campaign speeches
The former Tondo hustler even uses gambling concepts to convince his audience in campaign rallies to bet on him

CABANATUAN CITY, Philippines – Manila Mayor Isko Moreno’s material for his 2022 campaign speeches seem to be his life on the streets of Tondo, hustling to make a living amid the drama and mundanity of urban squalor.

His speech in a large gathering of supporters on Thursday, March 10, in Cabanatuan City was quintessential. Apart from repeatedly flashing the “two joints” hand sign, popular in local street culture, Moreno freestyles with anecdotes that an impoverished man can relate to – empty rice cookers, placing bets that never win big, pawning your valuables, struggling with English.

Moreno even uses gambling concepts and phrases to convince the crowd to gamble on him – references to the “Lucky 9” card game and jueteng. After all, Isko Moreno is still hustling, but this time, for the presidency.

Watch this video for excerpts of his Cabanatuan City speech. – Rappler.com

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Pia Ranada

Pia Ranada is a senior reporter for Rappler covering Philippine politics and environmental issues. For tips and story suggestions, email her at pia.ranada@rappler.com.