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NYC chair draws flak for ‘public service announcement’ billboard

Is he promoting health protocol or himself?

National Youth Commission (NYC) chairperson Ryan Enriquez was blasted online for a “public service announcement” billboard on the pandemic that carried his massive photo.

A photo of the NYC billboard was posted by Facebook user Cliff Barizo Jr on Tuesday, September 1, with the following caption: "On a scale of 1-10, gaano ka-epal ang (how much of a show-off is the) National Youth Commission Chairperson?" It easily went viral.

Filipinos online were quick to notice that Enriquez’s face is bigger than the health protocol on the billboard.

Early campaigning?

Netizens also cast doubt on the intention of the billboard, saying that the campaign season came way too early for the chairperson and calling him “epal” or show off.

The controversial Enriquez has already been slammed by various youth groups for failing to represent their interests. They want him out.

They also said taxpayers' money must have been used to build the billboard.

The Commission on Audit, in its 2019 report, flagged the NYC for its questionable huge expenses despite its poor performance.

Enriquez responded to the criticisms by posting a statement on his personal Facebook page.

He admitted that his face was "too big" for an information dissemination campaign.

The NYC chair also said that no public funds were used for the billboard as the ad space belongs to his family.

Read more sentiments from social media users on Twitter:

What are your thoughts on this? Let us know in the comments. — Rappler.com

Alois Isinika

Alois Isinika is a digital communications specialist at Rappler. As a Sociology graduate, he thinks and talks a lot about the world we live in, that's why he frequently writes for Rappler Blogs or tweets his sentiments at @aloisinika.

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