Comelec orders media to give bets higher ad discounts

Paterno R. Esmaquel II

This is AI generated summarization, which may have errors. For context, always refer to the full article.

Comelec orders media to give bets higher ad discounts
The Commission on Elections issues this order as it implements a recently amended portion of the Fair Elections Act of 2001

MANILA, Philippines – The Commission on Elections (Comelec) ordered media outlets to give candidates higher discounts for their election propaganda, as the poll body implements an amended law.

The Comelec made this order in a resolution dated Friday, March 29, but posted on its website on Monday, April 1.

Comelec Resolution No. 10517 states the following:

During the election period, media outlets shall give registered political parties and bona fide candidates a discounted rate for their election propaganda from the average of the published rates charged in the last 3 calendar years prior to the elections, as follows:

a. for television – 50%
b. for radio – 40%
c. for print – 10%

The poll body issued this resolution after an amendment to the Fair Elections Act of 2001 was signed on February 14 this year. 

Before this amendment, the Fair Elections Act required media outlets to give candidates a discounted rate of 30% for television, 20% for radio, and 10% for print.

The new Comelec resolution states that media outlets “may give discounts higher than the rates” required, provided “that the discount given to one candidate shall be the same discount given to other candidates for the same position.”

The resolution was set to take effect on the 7th day after publication in two dailies.

The resolution comes as the campaign season goes full blast, with local candidates officially joining the fray. (READ: #PHVote: Campaign rules for 2019 midterm elections) – Rappler.com

Add a comment

Sort by

There are no comments yet. Add your comment to start the conversation.

Summarize this article with AI

How does this make you feel?

Loading
Download the Rappler App!
Avatar photo

author

Paterno R. Esmaquel II

Paterno R. Esmaquel II, news editor of Rappler, specializes in covering religion and foreign affairs. He finished MA Journalism in Ateneo and MSc Asian Studies (Religions in Plural Societies) at RSIS, Singapore. For story ideas or feedback, email pat.esmaquel@rappler.com