PAGASA joins TikTok to reach young Filipinos

The Philippines' weather bureau is now on video-sharing platform TikTok.

During the launch of Typhoon and Flood Awareness Week 2021 on Monday, June 14, the Philippine Atmospheric, Geophysical, and Astronomical Services Administration (PAGASA) announced that it signed a memorandum of understanding with TikTok Philippines.

Its official TikTok account is @dost_pagasa.

"PAGASA recognizes that TikTok is an emerging social media platform," said Michael Bala, chief of the Training and Public Information Section under PAGASA's Research & Development and Training Division, in a briefing on Monday.

"We want to reach out to a certain demographic, specifically [the] younger generation. A lot of them are on TikTok."

PAGASA plans to share "bits and pieces of science information" on its TikTok account.

"We need to widen our reach and we need to improve engagement…. We need to ramp up our science communication efforts and this is us understanding the needs of the stakeholders and the general public, and understanding how they consume information," Bala said.

PAGASA Administrator Vicente Malano also said they want to "innovate in the conduct of information education campaigns" since face-to-face interactions are limited during the coronavirus pandemic.

The state weather bureau already has more than 6 million followers on Twitter and over 4 million followers on Facebook.

It posts daily weather forecasts, tropical cyclone bulletins, rainfall and flood warnings, river basin advisories, and dam updates, among others. (READ: FAST FACTS: Tropical cyclones, rainfall advisories) – Rappler.com