PODCAST: Practical tips in running for elections

MANILA, Phillippines (UPDATED) — What does it take to enter the political race? Is it just about having enough money to run a well-oiled machinery, barnstorming and pressing hands? Is there a science to this national past time?

Election strategist, tactician, and consultant Perry Callanta shares with us his more than 30 years of experience running a political campaign, as well as practical tips and lessons for newbies and veterans in the political arena.

Callanta is mostly engaged in local politics, saying this brings more “psychic reward.” Among his former and current clients are former Rizal Representative Emigdio “Ding” Tanjuatco, former Cavite 1st District Representative and now Transportation Secretary Joseph Emilio Abaya, former Cavite governor Erineo “Ayong” Malicsi, former Malabon mayors Tito Oreta and Prospero “Peng Oreta, current Malabon Rep Josephine “Jaye” Lacson, Navotas Representative and UNA interim president Tobias “Toby’ Tiangco, and his brother, Navotas Mayor John Tiangco.

For the 2016 elections, Callanta will be handling the local campaigns of at least 5 incumbents and 7 challengers from different parties.

In this interview, Callanta gives us spending tips during a campaign, such as how to make your money work for you, how to recover your political investment, and when to cut losses if the prospects of winning are not in sight.

Callanta also provides us insights about politicians eyeing a 2016 run and how they could improve their chances of winning in 2016.

Let’s listen in. – Rappler.com