PODCAST: Survey 101 with Pulse Asia’s Ana Tabunda
MANILA, Philippines – Since they became a reliable barometer for at least predicting chances of winning or losing elections, pre-election surveys have become a must tool for political strategists and their clients in interpreting the political landscape.
With the 2016 national polls just a breath away, pre-election surveys have taken a life of their own, eagerly anticipated or dreaded. A surge or a huge drop in one’s numbers can make or break a campaign and undo months or even years of intensive preparations.
Pulse Asia Research Director and professor Ana Maria Tabunda answers some of the basic questions about surveys: how much surveys cost, how samples are selected, the process involved, and the challenges the industry faces. – Rappler.com
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