2022 Philippine Elections

LOOK: PPCRV launches voter education program, materials

Vernise Tantuco

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LOOK: PPCRV launches voter education program, materials

MAKA-PILIPINAS. PPCRV partners with HeroIXM for their voter education campaign materials.


PPCRV partners with HeroIXM to create an anthem, mural, pledge, and other visual materials for their voter education campaign

The Parish Pastoral Council for Responsible Voting (PPCRV) launched its voter education program on Saturday, October 30.

The launch event, called “Train the Trainers,” presented the lay movement’s new educational materials to almost 200 representatives from dioceses all over the Philippines.

The materials included an image or mural, a “Maka-Pilipinas Anthem,” and a pledge called “Panatang Maka-Pilipinas,” created by HeroIXM of the IdeasXMachina (IXM) advertising company. HeroIXM is a creative partner and volunteer of PPCRV, which guided and collaborated with them throughout the process.

The PPCRV will also provide five modules and 16 trainer guides on “good citizenship values,” which can be found in the Constitution. 

“We believe that through the living and the sharing of these basic values – not only by ourselves, but especially by our candidates – can our national vision of improving moral standards in government and in society be achieved,” PPCRV chair Myla Villanueva said at the launch.

Below is a look at the pledge and mural that were presented on Saturday, as well as a video of the anthem.

LOOK: PPCRV launches voter education program, materials

HeroIXM Executive Director and co-founder Rey Leuterio said the materials they created for PPCRV were inspired by these 16 values, which were translated to Filipino by poets. Aside from the mural, anthem, and pledge, HeroIXM also created four key visuals that Leuterio said embodies the good citizenship values.

KEY VISUAL. The visuals and other materials for the PPCRV’s voter education campaign are created by their creative partner, HeroIXM. PPCRV/HeroIXM

“It’s really just to say na itong values na ito para sa ating lahat as Filipinos,” Leuterio said of the key visuals. “And makikita ‘nyo, iba-iba ‘yung interpretation namin of the values, and we encourage people to also take a look at the values, make them your own. If you want to make your own version, go ahead.”

(It’s really just to say that these values are for all of us as Filipinos. And you’ll see that we have many different interpretations of the values, and we encourage people to also take a look at the values, make them your own. If you want to make your own version, go ahead.)

The five modules, 16 trainer guides, and copies of the mural, anthem, and pledge will be available after the PPCRV’s launch forums, which will happen on the following dates: 

  • November 6 – Luzon (excluding National Capital Region) 
  • November 13 – Visayas and NCR
  • November 20 – Mindanao

Each diocese will have 20 to 30 slots at the launch forums for their PPCRV coordinators and members of other ministries. 

Saturday was also the last day of voter registration in Commission on Elections (Comelec) offices and satellite sites across the country. The poll body expects to sign up 65 million voters once the registration ends. – Rappler.com

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Mayuko Yamamoto


Vernise Tantuco

Vernise Tantuco is on Rappler's Research Team, fact checking suspicious claims, wrangling data, and telling stories that need to be heard.