Digital Advertising - updates

Rappler's latest stories on Digital Advertising

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Facebook boosts 'stories' format, now open to ads

Sep 27, 2018 - 5:11 PM

Facebook will now be putting ads on its 'Stories' format after having hit 300 million daily users

STORIES ADS. Photo from Facebook


It's almost impossible to escape Google's tracking, new study shows

Aug 23, 2018 - 3:34 PM

An idle Android smartphone with its Chrome browser open sends data communications to Google's servers as often as 14 times an hour, according to the study

GOOGLE. People pass by the Google logo at the Web Summit in Lisbon on November 8, 2017. File photo by Patricia de Melo Moreira/AFP


Making money gets harder for video makers as YouTube toughens rules

Jan 17, 2018 - 12:56 PM

At least 1,000 subscribers and 4,000 hours of watch time within past year now required to be eligible for ad program. Previously, getting at least 10,000 views was the only requirement


We should levy Facebook and Google to fund journalism – here’s how

May 25, 2017 - 6:00 PM

Facebook and Google s collective share of global digital ad revenue was about 70 in late 2016 says an analyst Some of it should be diverted to a journalism fund

IMPRINT. Online giants Facebook and Google changed the way people consume information, and somewhere along the way, journalism itself. Illustration by Nico Villarete/Rappler

YouTube to remove unskippable 30-second ads in 2018

Feb 20, 2017 - 6:10 PM

The online video platform shifts focus to shorter formats

YOUTUBE. The online video platform is dropping an ad format that's now considered to be too long. File photo by Ethan Miller/AFP

Jollibee's 10 most viewed Facebook videos before 'Vow,' 'Crush,' and 'Date'

Feb 13, 2017 - 9:41 PM

The brand s biggest online hits come from 2016 a sign of the growth of digital advertising

ONLINE VIDEOS. The fastfood giant knows a thing or two about making a viral online video. Screenshots from Jollibee/Facebook

Facebook overtakes media giants' U.S. ad revenues – report

Nov 23, 2016 - 4:08 PM

For the first time Facebook tops the ad revenues of media giants CBS Disney and Comcast

How to create memorable digital ads the Filipino way

Jun 25, 2015 - 2:02 PM

What does it take to craft a compelling ad for the digital viewer? The minds behind the top performing ads on YouTube show you how

Nuffnang's Blogopolis 2013: #IntoTheWild

Nov 14, 2013 - 9:04 AM

NuffnangPH the Philippines’ leading blog advertising community aims to help its members make sense of the social media shift through Blogopolis 2013