brand power - updates

Rappler's latest stories on brand power


5 tips from the region’s top CEOs on how to create a strong brand

Dec 01, 2016 - 12:37 PM

How is a brand built? How much must it adjust without losing its value? How is a brand kept strong? Here are tips for entrepreneurs and businesspeople

TIPS. CEOs at the Forbes CEO Conference share their experiences in building their brands. Photo from Weber Shandwick/Forbes