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Rappler's latest stories on marketing

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Creating the next digital pros: IMMAP holds Digital Youth Congress 2019

Oct 10, 2019 - 1:28 PM

Gen Z may have been born into digital. But can they tell why and how things work in this landscape?

Magalong prioritizes preservation of Baguio ‘heirlooms’

Sep 20, 2019 - 10:48 AM

Here are the first-term mayor's plans for the Asin mini-hydropower plants, Burnham Park, Baguio City Market

MAYOR IN ACTION. First-term Baguio City Mayor Benjamin Magalong shuts down a bar at Upper Session in his first week week in office in July 2019. Sourced photo

Synergy’s “The Next Frontier”: Getting ahead in the expectation economy

Sep 20, 2019 - 9:47 AM

The Consumer Insighting and Storytelling Conference covered approaches from various disciplines that use consumer insighting to address the evolving needs and wants of consumers

Fire hits Kalibo public market

Sep 15, 2019 - 8:20 PM

The initial cost of damage is pegged at P35 million. No casualties are reported.

A four-hour fire that razed market stalls inside the Kalibo public market in Kalibo, Aklan early Sunday morning, September 15, was declared out at 11:37 a.m. Photo by Boy Ryan B. Zabal

GP-Nagata to elevate the marketing game for Philippine businesses

Aug 27, 2019 - 11:26 AM

Game Plan Marketing Solutions, Inc. and AD Nagata announce collaboration to serve Philippine market

New Marikina market will accommodate displaced vendors, says mayor

Aug 19, 2019 - 1:51 PM

Marikina Mayor Marcelino Teodoro also plans to provide decent places and microfinancing for sidewalk vendors and ambulant vendors from nearby cities and municipalities

BAGONG SIBOL MARKET. The new market will house 100 vendors who will only be charged with minimal rent fees. Photo from Marikina PIO Facebook Page

Joy Belmonte condemns Cubao mall's disregard of QC Gender Fair ordinance

Aug 14, 2019 - 11:39 AM

This comes after the Farmer's Market mall in the Araneta Center blocked trans woman Gretchen Custodio Diez from using the women's restroom

FIRM STAND. Quezon City Mayor Joy Belmonte condemns the discrimination gainst Gretchen Custodio Diez. Photo by Quezon City Public Affairs Department

Marketing gone wrong: Angkas hit for 'like sex' promo tweet

Jul 31, 2019 - 9:39 PM

(UPDATED) 'We take full responsibility for the misstep,' says Angkas as it apologizes to the public for the tweet

Consumer Insighting & Storytelling Conference returns to the marketing scene

Jul 30, 2019 - 12:08 PM

The conference is happening on August 28-29 at The Marquis Events Place, Bonifacio Global City, Taguig

URC ties up with European snack maker to boost Oceania operations

Jul 08, 2019 - 1:25 PM

Universal Robina Corporation says its partnership with Intersnack Group will set the groundwork for larger and more efficient operations in the Oceania region

OVERSEAS EXPANSION. In a bid to increase its footprint in Oceania, URC partners with Intersnack Group to improve its operations.

Bikoy faces estafa complaint over 2018 beauty pageant mess

May 10, 2019 - 1:27 PM

Peter Joemel Advincula alias Bikoy is slapped with a P304,422 estafa complaint at the DOJ

BIKOY. Peter Joemel Advincula surfaces at the Integrated Bar of the Philippines in Pasig City on May 6, 2019. Photo by Jire Carreon/Rappler

Trade association brings first Digital Youth Congress to Cebu

May 07, 2019 - 5:19 PM

Digital YouthCon is also launching first Sprint: Digital Marketing and Creative Student Competition

German police shut down major 'darknet' illegal trading site

May 03, 2019 - 9:10 PM

The illicit 'Wall Street Market' site enabled trade in cocaine, heroin, cannabis and amphetamines as well as stolen data, fake documents and malicious software

Sustained demand in real estate seen for 2019 – JLL

Apr 11, 2019 - 9:00 PM

Among the key drivers of the real estate demand are mainland Chinese investors, which are seen to diversify into other industries aside from offshore gaming

Photo by Inoue Jaena/Rappler

Court maintains ERC cannot regulate Wholesale Electricity Spot Market prices

Apr 04, 2019 - 9:49 AM

The ruling nullifies a number of orders made by the ERC in 2014 declaring wholesale electricity spot market prices void for being unreasonable or otherwise uncompetitive

Russians splurge on flowers for International Women's Day

Mar 08, 2019 - 9:27 AM

A legacy of the Soviet era, March 8 is widely celebrated and a public holiday in Russia.

A woman walks next to a tulip stand at a flower market set up in a luxury department store in central Moscow on March 7, 2019, a day before International Women's Day.  Mladen ANTONOV / AFP

How this startup duo is bringing performance marketing to the PH

Feb 13, 2019 - 2:10 PM

Quanta Digital’s Tristan de Belloy and Sydney Dondon on shifting digital marketing to an e-commerce focus

Tristan de Belloy and Sydney Dondon of Quanta. January 31, 2019

Huawei warns of action against hostile markets

Jan 23, 2019 - 2:00 PM

Huawei says it could pull out of partnerships in hostile countries as it seeks to counter security concerns in the West over its 5G technology

HUAWEI. Huawei Founder and CEO Ren Zhengfei speaks during a session of the World Economic Forum (WEF) annual meeting on January 22, 2015 in Davos. Photo by Fabrice Coffrini/AFP


Philippine stocks finally climb to 8,000

Jan 14, 2019 - 5:15 PM

The Philippine Stock Exchange index closes at 8,024.14 points on Monday, January 14

Apple warning pummels markets worried about growth outlook

Jan 04, 2019 - 9:37 AM

Apple cites steeper-than-expected 'economic deceleration' in China and emerging markets for cutting its revenue outlook for the latest quarter

TIM COOK. Apple CEO Tim Cook at the Worldwide Developers Conference keynote on June 4, 2018. Screenshot from livestream.


Hong Kong leads Asia markets rout as 2019 starts on sour note

Jan 02, 2019 - 4:03 PM

(UPDATED) Hong Kong tumbles almost 3% while Shanghai sheds more than 1% after two indicators showed Chinese manufacturing activity shrank in December

PLUNGE. Asian markets plunge January 2, 2019, starting the new year by extending a slide that made 2018 the worst in a decade. File photo by Johannes Eisele/ AFP

Hong Kong rounds out worst year since 2011 with gains

Dec 31, 2018 - 12:42 PM

Analysts welcome the apparent progress, following a torrid time for equities which have also been unnerved by fears over slowing global growth, a partial US government shutdown, US Federal Reserve interest rates hikes and Trump's attacks on the central bank

MARKET. Washington and Beijing imposed tit-for-tat tariffs on more than $300 billion worth of goods in total two-way trade earlier this year. File photo by Anthony Wallace/AFP

Pinterest planning 2019 stock market debut – report

Dec 20, 2018 - 2:55 PM

It boasts more than 250 million monthly active users, with most of those 'pinners' outside the United States

PINTEREST. Screen shot from YouTube video.


French authorities charge Strasbourg gunman's 'accomplice'

Dec 18, 2018 - 4:42 PM

The 37-year-old is ordered to be held in detention on charges of association with a terrorist conspiracy and weapons possession

Strasbourg attack victims honored

Dec 16, 2018 - 8:46 PM

People, many in tears, gather around a makeshift shrine of flowers and candles at the foot of the enormous Christmas tree at Kleber Square in the city center

Strasbourg Christmas market gunman shot dead by French police

Dec 14, 2018 - 12:16 PM

Interior Minister Christophe Castaner says 3 police tried to question Cherif Chekatt after spotting him on the street in the Neudorf area of the northeastern French city where he grew up, but he opened fire

SEARCH. French police officers and forensics search for evidences at the site where Cherif Chekatt – the alleged gunman who had been on the run since allegedly killing 3 people at Strasbourg's popular Christmas market – has been shot dead by police on December 13, 2018 in the Neudorf neighborhood of Strasbourg. Photo by Patrick Hertzog/AFP

Hunt for gunman after Strasbourg market attack kills 3

Dec 12, 2018 - 8:44 AM

(UPDATED) France has raised its security alert level to 'emergency attack' with 'the implementation of reinforced border controls and tightened controls on all Christmas markets in France to avoid the risk of a copycat' attack

SHOOTING. An emergency worker walks next to the scene of a shooting near the Christmas market in Strasbourg, eastern France, on December 11, 2018. Photo by Abdesslam Mirdass/AFP

This local, eco-friendly market is perfect for your Christmas shopping

Nov 25, 2018 - 7:00 AM

From shampoo bars and upcycled bags and clothes to cookies baked with love by Yolanda survivors and handicrafts by local artists, the Old Manila Eco Market in Intramuros

INTRAMUROS MARKET. Old Manila Eco Market is a weekend market in front of Manila Cathedral running up to the end of the year. All photos by Rhea Claire Madarang unless otherwise specified

CineFilipino winner ‘The Eternity Between Seconds’ bags award in Cape Town

Oct 28, 2018 - 10:09 PM

The film, starring Yeng Constantino and TJ Trinidad, was recognized at the Cape Town International Film Market and Festival

SC clears the way for 500% hike in property valuation in Quezon City

Oct 25, 2018 - 7:30 AM

(UPDATED) City Administrator Aldrin Cuña says the QC Fair Market Values Ordinance can be implemented 15 working days after the Supreme Court decision

[ANALYSIS] Why is the PH stock market among world’s worst?

Oct 24, 2018 - 9:42 AM

A climbing index signals general optimism among buyers and sellers of stocks, whereas a dropping index signals general pessimism

First tuna auction at Japan's 'new Tsukiji' market

Oct 11, 2018 - 8:17 AM

The new market, located around two kilometers to the east at Toyosu, boasts state-of-the-art refrigeration facilities and is nearly twice as big again as Tsukiji, already the world's largest

FIRST AUCTION. Tokyo Governor Yuriko Koike (3rd L) looks at tuna while attending the first tuna auction at the new Toyosu fish market, the first day of the market's opening in Tokyo on October 11, 2018. Photo by Toshifumi Kitamura/AFP

How to be a marketer in an experience economy

Oct 09, 2018 - 6:18 PM

For Bozoma St. John, chief marketing officer at Endeavor and DigiCon 2018 keynote speaker, it’s by connecting to consumers through feelings

Rappler VR documentary on Marawi wins innovation award

Oct 05, 2018 - 10:57 PM

Rappler collaborated with Group of Five Creative Concepts to produce Asia's first-ever VR war documentary

Why NASA's next rockets might say Budweiser on the side

Sep 11, 2018 - 12:11 PM

NASA's administrator Jim Bridenstine wants to try boosting its brand by selling naming rights to rockets and spacecraft and allowing its astronauts to appear in commercials and on cereal boxes

SOLAR PROBE. The United Launch Alliance Delta IV Heavy rocket payload fairing is seen with the NASA and Parker Solar Probe emblems, at Launch Complex 37, Cape Canaveral Air Force Station, Florida on August 8, 2018. Photo by AFP/NASA/Bill Ingalls


IN PHOTOS: Vegetable prices go down in Benguet as rain eases

Sep 09, 2018 - 11:20 PM

Benguet Governor Crescencio Pacalso says the supply of semi-temperate vegetables has already stabilized

Photo by Frank Cimatu/Rappler

Analytics Conference returns to Manila

Sep 06, 2018 - 11:50 AM

Catch Analytics 2018 on September 19 at the SMX Convention Center

Digital Marketing Institute launches membership platform

Sep 05, 2018 - 5:30 PM

Members will have access to an exclusive content library and career and networking opportunities

Amazon hits trillion-dollar milestone with focus on the long game

Sep 05, 2018 - 12:06 AM

(UPDATED) Early gains lifts Amazon's value to $1 trillion only briefly, with the final close at $2,039.51 giving it a value of $995 billion

AMAZON. An Amazon logo is seen inside the Amazon corporate headquarters on June 16, 2017 in Seattle, Washington. File photo by David Ryder/Getty Images/AFP

House OKs Arroyo bill creating ‘Timbangan ng Bayan’ in all markets

Aug 29, 2018 - 4:53 PM

House Bill 7857 seeks to punish those who tamper with weighing scales with a fine of P50,000 to P300,000 and imprisonment of up to 5 years

MARKET HONESTY. A House bill seeks to create a Timbangan ng Bayan center in every market so consumers can verify the weight of the products they plan to buy. File photo by Darren Langit/Rappler

What to look forward to in DigiCon 2018

Aug 25, 2018 - 9:09 AM

Experience is set to take center stage in one of the industry’s biggest events

Trump predicts stock market would crash if he were impeached

Aug 24, 2018 - 11:38 AM

'I'll tell you what, if I ever got impeached, I think the market would crash. I think everybody would be very poor,' says President Donald Trump

IMPEACHMENT? In this file photo, US President Donald Trump speaks to reporters at Trump International Golf Club in West Palm Beach on January 14, 2018. File photo by Nicholas Kamm/AFP

Japan's Tsukiji fish market to stop tourist tuna viewings

Aug 21, 2018 - 3:21 PM

After more than 80 years in operation Tsukiji, the world's largest fish market and a popular tourist attraction in an area packed with restaurants and shops, will move east to Toyosu

TUNA MARKET. President of sushi restaurant chain Sushi-Zanmai, Kiyoshi Kimura, displays a 190-kilogram bluefin tuna at his main restaurant near Tokyo's Tsukiji fish market on January 5, 2018. File photo Kazuhiro Nogi/AFP

House Minority leader, Starbucks and Alibaba, Apple hits $1 trillion | Midday wRap

Aug 03, 2018 - 2:02 PM

Watch Rappler’s midday newscast with Ralf Rivas

Japan overtakes China as world's no. 2 stock market

Aug 03, 2018 - 1:09 PM

Data from Bloomberg News in intra-day trade on Friday, August 3, show Chinese stocks are worth $6.09 trillion, compared with $6.17 trillion in Japan. The US market is worth $31 trillion.

WORLD'S SECOND STOCK MARKET. A man walks past a stock indicator showing share prices on the Tokyo Stock Exchange (L) and New York Dow Jones closing numbers (R) in Tokyo on July 23, 2018. File photo by Kazuhiro Nogi/AFP

Apple shines in history-making style, despite some bruises

Aug 03, 2018 - 10:03 AM

Apple's strict stance on protecting user privacy solidifies their reputation – especially during in an era when data privacy issues have become humongous concerns

TIM COOK. Apple CEO Tim Cook looks on during a visit of the shopfitting company Dula that delivers tables for Apple stores worldwide in Vreden, western Germany, on February 7, 2017. File photo by Bernd Thissen/AFP


These tech giants are the world's top 5 in stock value

Aug 03, 2018 - 9:46 AM

Apple leads in the profits column by a mile with $48.4 billion in 2017. Microsoft comes in at a far second with $16.6 billion in its 2018 fiscal year, and Facebook at third with $15.9 billion


Milestones: Apple's road to being a trillion-dollar enterprise

Aug 03, 2018 - 8:41 AM

Nearing bankruptcy in 1997, Microsoft lends Apple a helping hand in the form of a $150M cash injection. About 21 years later, Apple becomes the first trillion-dollar company, surpassing its benefactor

JOBS. This file photo taken on January 9, 2007 at the Macworld Conference in San Francisco, California shows the late Apple chief executive Steve Jobs unveiling the iPhone, then revolutionary for being just about half-an-inch (1.3 centimeters) thick, its touchscreen, and combining phone functionalities, internet capability an MP3 player, and a two megapixel digital camera. File photo by Tony Avelar/AFP


Apple is world's first trillion-dollar company

Aug 03, 2018 - 6:29 AM

US tech companies make up the top 5 most valuable enterprises based on share prices. Behind Apple are Amazon, Google parent Alphabet, Microsoft, and Facebook.

NEW HEIGHTS. On Thursday, August 2, US time, the technology company and iPhone maker became the first American public company to cross $1 trillion in value. Apple stock is up more than 20% this year. Pictured is the Apple Store Liberty, the first Italian flagship store of Apple in Milan. Photo by Piero Cruciatti/AFP


Baguio night market in danger of closure

Aug 02, 2018 - 9:00 PM

Famous for its stalls selling 'ukay-ukay' and souvenior items, the night market along Harrison Road has vendors who violate sanitation rules

THE NIGHT MARKET along Harrison Road has become a tourist attraction in Baguio City. Photo by Mauricio Victa/Rappler