new tourism campaign - updates

Rappler's latest stories on new tourism campaign


New tourism campaign out: Philippines is 'fun'

Jan 06, 2012 - 10:35 AM

The international line is ‘It’s more fun in the Philippines’ while the line for Filipinos is ‘ 1forfun

Social media to fuel DOT's new campaign

Jan 04, 2012 - 4:38 PM

Using social media as the primary medium for the campaign gives the tourism department less control – and gives more to the people

SOCIAL MEDIA BELIEVER. Tourism Sec. Mon Jimenez talks about the DOT's new campaign. Photo by Maria Ressa.