Rappler pushes for responsible use of plastic with #ManyWaysToZeroWaste movement

Marj Casal Handog
Rappler pushes for responsible use of plastic with #ManyWaysToZeroWaste movement
The campaign aims to engage the government, corporations, and communities in finding solutions to our plastic waste problem

MANILA, Philippines – Plastic waste has become one of the world’s biggest environmental problems. We’ve been seeing a record number of dead whales being washed ashore, their bodies full of plastic bags and wrappers. Photos of turtles with straws sticking up their noses or their shells stuck in six-pack rings have become a common sight on social media. 

The good news is, people have become more aware of this environmental crisis.

More and more consumers are choosing the zero-waste lifestyle or at least one with a much less impact. What started as the strawless movement has now evolved into a “bring your own” (BYO) movement. This means bringing your own bags, containers, water bottles, utensils – practically anything that would keep you from using single-use plastics whenever you’re out to shop, eat, or what have you. 

(READ: How going zero waste is addressing PH’s plastic pollution)

Here in the Philippines, package-free shops are popping up everywhere. There’s the humble market, The Naturale Market, and a host of mom and pop stores selling refillable toiletries and pantry items in either recycled packaging or none at all. 

This pro-environment community is growing big and fast. The Facebook group called Buhay Zero Waste currently has over 44,000 members who are actively sharing their zero waste lives at home, in supermarkets, and even fast food restaurants every day. 

This map is by TheNerve, a data insights company.

While the zero waste lifestyle is becoming mainstream, there’s still a lot of work to do when it comes to solving our plastic waste problem. The Philippines is the third largest contributor of ocean plastics in the world. And in an audit done by the Global Alliance for Incinerator Alternatives, we dump nearly 60 billion sachets into our oceans in just a year.

This is shocking but not surprising. We are a third world country with a sachet economy, after all.

How do we bring the sustainability movement down to the grassroots level? That’s what Rappler’s #ManyWasteToZeroWaste campaign aims to do. In partnership with TheNerve, a data insights company, our goal is not just to encourage people to go strawless or to switch to shampoo bars, we want to educate communities about proper waste disposal, efficient recycling and upcycling systems, and other inclusive, sustainable solutions to address the plastics problem

But we’re not asking them to do it alone. We’re building a network of climate advocates, corporations, non-governmental organizations, youth groups, and individuals who have the same mission: to work towards a more sustainable future. We will all be working together with the public to find responsible ways to use and reduce plastics. 

How can you help?

You can start by participating in the #ManyWaysToZeroWaste prompts on Rappler’s Facebook, Twitter, and Instagram accounts. Share your thoughts, stories, and tips on how we can manage our plastic waste via social media using the hashtag. Soon, we will be launching events and programs where you can volunteer to be a part of this movement for a better, more sustainable future. 

We know that the hard truth is we can’t eliminate plastics overnight. But everyone can do something about it today. Rappler.com 

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Marj Casal Handog

Marj Casal heads the content team of BrandRap, Rappler’s sales and marketing arm. She helps create native advertising campaigns for brands like San Miguel Brewery, Shell, GCash, Grab, BDO, and more.