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MANILA, Philippines — There are several things that are sure to drive Filipinos crazy: beauty pageants, basketball, Filipino “pride,” and social media.
Thus it’s not surprising that the Philippines tops the list of countries following the National Basketball Association (NBA) on their official social media accounts, outside of the United States and China.
According to a report from Inbound Pass, the NBA has over 278 million people following league through its various social media accounts and the accounts of its teams, players, and coaches.
A column from Forbes attributed the league’s ever-growing popularity partly to its use of social media networks. In China alone, the NBA has 52 million fans through the league’s official accounts.
During the recently concluded NBA season, the league, media outlets, and basketball fans used social media extensively—in reporting game results and posting commentary.
This season also saw the NBA crowdsourcing awards for teams and individuals during the first NBA “Social Media Awards.” Fifty percent of the league’s followers are from outside the United States, the article noted.
In the Philippines, it wasn’t surprising to see NBA-related topics trending locally on Twitter. During the Finals series for instance, Twitter feeds were flooded with all things NBA. (Does anyone remember ‘Linsanity’?)
The report did not provide a breakdown of how many NBA fans there were per country.
According to another article from Forbes, the following countries have the most NBA fans on Facebook:
- Philippines
- Turkey
- Indonesia
- Mexico
- France
On Twitter, the following countries have the most NBA fans:
- Philippines
- Indonesia
- Brazil
- United Kingdom
- Indian
The Philippines has been previously described as the “social networking capital” of the world, with a Facebook pentration rate of 93.9%, according to a 2010 article from GMA News Online.
What do you think of the NBA’s use of social media? – Rappler.com
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