MANILA, Philippines – It seems that the Cleveland Cavaliers are #AllIn in their support of Fil-Am Gilas player Jordan Clarkson in the 2018 Asian Games, #WhateverItTakes.
Before and after the 6-foot-5 guard (finally) led the Philippines in their heartbreaking 80-82 loss to eternal rival China, the Cavs’ social media team spared no airtime in promoting their player’s exploits.
Whether on Facebook or Twitter, Clarkson’s face was plastered all over, as if he was the team’s main star.
Of course, there’s the ever-present courtesy call to high-ranking Filipino politicians.
"My heart is full of gratitude for everyone who helped make this happen." @JordanClarksons will be representing the Philippines in #AsianGames2018 → https://t.co/a4kRRNbhKJ pic.twitter.com/hONdPEm8CV — Cleveland Cavaliers (@cavs) August 20, 2018
Then the Cavs wasted no time praising their sixth man who started full-time in his Philippine debut, despite the loss.
28 PTS. 8 REB. 4 AST. 2 STL. @JordanClarksons led all scorers in his #AsianGames2018 debut. pic.twitter.com/wKEMKce6PM — Cleveland Cavaliers (@cavs) August 22, 2018
It has just been one game and yet Cleveland’s support has been overwhelming. Could this mean that Clarkson is being groomed to be the team’s next new… (beer endorsement puns intended) superstar? – Rappler.com