MILO launches home sports clinics

Rappler
MILO launches home sports clinics

Photo from MILO Philippines

The MILO Home Court program brings sports clinics to the comforts of home

Young Filipinos can now continue doing sports at home as MILO Philippines initiated the MILO Home Court campaign.

MILO will bring its signature sports clinics to a digital platform, where a weekly training course will run to teach the basics and fundamentals of different sporting disciplines starting August 2020.

The campaign will be a combination of complimentary and paid offerings.

“Together with our partners, the MILO sports clinics online videos are what parents can allow their kids to do at home, and when we develop the program, we made sure that the space needed is what we have at home,” said Nestle Philippines-MILO assistant vice president Lester Castillo in the recent Philippine Sportswriters Association (PSA) forum.

MILO is offering 9 sports programs – arnis, badminton, basketball, football, gymnastics, karatedo, volleyball, taekwondo and tennis – where some videos are available for free on the MILO YouTube channel.

But the brand is looking to add 6 more sports.

MILO Home Court program comes with a minimal enrollment fee, while providing aspiring athletes the advantage of real-time supervision and expert assessment from its partner sports organizations like Best Center, Philippine Taekwondo Association (PTA) and Association for the Advancement of Karatedo (AAK).

The initiative also helps support the livelihood of displaced coaches and trainers.

The MILO Team Play Live, on the other hand, is a Facebook live show that will feature MILO ambassadors like Alyssa Valdez and 2019 Southeast Asian Games karate gold medalist Jamie Lim, and fitness mentors like Jim Saret.

This allows sports fans and young athletes to interact with them through social media.

“It’s a very good project… you wouldn’t automatically think that sports like karate can be taught online but we found a way,” said the 22-year-old karateka and daughter of basketball legend Samboy Lim.

“I’m proud that a lot of sports are doing online training.”

MILO is also holding discussions with the Department of Education (DepEd) about the possibility of MILO Home Court to be part of the students’ physical education class. – Aeron Gabriel Pantig/Rappler.com