‘This is why we play’: Top social media moments during the 2017 NBA Finals

Rappler Social Media Team
‘This is why we play’: Top social media moments during the 2017 NBA Finals
One of the top Facebook posts during the series is a video of Stephen Curry going one-on-one against LeBron James in Game 2

MANILA, Philippines – The NBA championship title is back in the Bay Area and social media users from all over the world witnessed the magic as it happened. (Related: Social media, celebs celebrate with Warriors)

The Golden State Warriors succesfully reclaimed the trophy after dethroning the Cleveland Cavaliers on Monday, June 12 (Tuesday in Manila). This was also the first time that the same two teams met in the NBA Finals for a third straight year. (READ: 5 things we learned from the NBA Finals)

What are the most talked about moments during the 2017 NBA Finals? From the viral Stephen Curry #PhantomCam video to JR Smith’s deleted tweet, here are just some of the events that caught the netizens’ attention during the series:

Top Facebook moments

According to Social Pro Daily, Facebook reported that 38 million users generated over 209 million interactions about the NBA Finals. 

One of the top posts during the series is a video of Stephen Curry going one-on-one against LeBron James in Game 2. The video garnered over 18 million views, 370 thousand likes, 213 thousand shares, and 38 thousand comments as of writing.

Also included in the most talked about moments on Facebook during the series are the final seconds of Game 5, right before the Warriors clinched their second title in 3 seasons.


This video of Kevin Durant and LeBron James sharing a hug with 3.4 seconds left on the game clock now has over 2.5 million views and counting.

James and the Cavs managed to avoid a sweep after breaking several NBA records to win Game 4, 137-116. This highlight play featuring James during that game is also one of the top videos during the finals with over 2.8 million views.

Meanwhile, this NBA champions photo set featuring portraits of Finals MVP Kevin Durant, Stephen Curry, Draymond Green, and Klay Thompson is one of the most interacted posts related to the series.

#NBAFinals showdown on Twitter

Microblogging site Twitter likewise erupted during the series as the Warriors won their fifth championship title, capping a historic 16-1 postseason run.


According to Twitter data, the top moments that generated the biggest peaks of Twitter conversation in the series are the following:

  • Warriors win NBA Finals (Game 5)
  • Warriors complete comeback, win 118-113, go up 3-0 in series (Game 3)
  • Steph Curry 3-pointer gives Warriors 129-115 lead (Game 5)

Durant‘s road to redemption ended not just with his first championship and the Finals MVP trophy, but also as the most-mentioned Warrior during the series. In game 5 alone, he was mentioned over a million times.

Photo from blog.twitter.com

Fan favorites Curry and Thompson were also included in the list of most mentioned Warriors during the Finals.


For the Cavs, James, Kyrie Irving, and JR Smith became the most mentioned players. 


Photo from blog.twitter.com

Smith stirred the whole Twitterverse up after appearing to have shared a bold prediction right after losing in Game 3:

The post was deleted shortly after. Smith, however, denied posting such tweet, and said that his account was hacked.

Here are more Twitter highlights during the 2017 NBA Finals:


What is your favorite social media moment during the 2017 NBA Finals? Let us know in the comments section or write about it on X! – Rappler.com/Kaye Cabal

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