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Nike collaborates with Titan for PH-inspired LeBron shoe
Nike once again collaborated with local basketball lifestyle brand Titan to create a Philippines-inspired LeBron James shoe.
The LeBron 17 Low "Titan" features a bright red upper and sole with gold accents and it is embedded with logos that have been synonymous to Titan in its 10-year history.
Photo from Nike
Filipino phrase "Para sa Kadakilaan" – which translates to the "Strive for Greatness" mantra the NBA star has been known for – is emblazoned on the tongue above a golden crest.
"[A]s LeBron James' voice and presence continue to resonate with our ballers, how he recognizes and connects Manila to the world with this collab is truly meaningful for our athletes on a deeper level," said Nike Philippines marketing manager Jino Ferrer.
Photo from Nike
It is the second collaboration between Nike and Titan following the LeBron 16 Low "Agimat" released last year.
The LeBron 17 Low "Titan" will hit the shelves on August 8 for the price of P8,095. – Rappler.com